Enjoy Travel with Jetstar Because You Can




Have fun as you travel with the ultimate travel cliché – the selfie.  Capture everything you enjoy about travel – from the moment you click ‘book’ to the ‘I can’t believe I’m here’ moments – smile and take a selfie as you travel – because you can!

The latest fun advertising campaign by Jetstar has launched and is a bid to empower travellers to travel their way – because you can!  Featuring travellers in different selfie poses, paired with cheeky taglines this latest from Jetstar hopes that travellers will re-embrace the freedom of customising their own travels – because you can!

Jetstar is our go-to low-cost carrier for destination and price but, travel is much more than that – Because You Can seems like the perfect platform for Jetstar to reach out to their customers and ask them to remember and capture those moments about the little things Jetstar does to make their travels better.

Launching in Singapore with out-of-home advertising, press advertisements, on-ground and social activation, Because You Can celebrates the stereotypical tourist and encourages people to have more fun on their travels through the ultimate travel cliché – the selfie.


Whether it is posing with a kangaroo or aiming for more stars on one’s accommodation, travellers are now encouraged to go for what their heart pleases with Jetstar’s low fares, great service and innovative products, because they can.


To make the proposition a reality, over 20,000 selfie sticks are up for grabs over a two-week period to encourage Singaporeans to rediscover their inner tourist and exercise their creative selfie-taking skills.

From 27 August, a series of 3D trick art designed by local artist Ben Quek will be installed in four travel hubs across Singapore – Bugis, Dhoby Ghaut and Serangoon MRT stations, as well as Bedok Bus Interchage for commuters to indulge in faux holiday snaps.

In addition, the best selfies posted on social media with hashtag #JetstarBecauseYouCan and creative captions will be rewarded daily with S$100 Jetstar vouchers.

Join the fun, take your selfie and join the #JetstarBecauseYouCan social media competition

From 20 August, our social media fans stand to win S$100 or equivalent Jetstar vouchers daily by uploading a selfie they have taken during a recent holiday. They will also have to create a tagline ending with ‘Because You Can’, hashtag #JetstarBecauseYouCan, and tag Jetstar with the relevant social media account. Visit jetstar.com for more information.

Because You Can’s creative cheeky direction celebrates the stereotypical tourist and encourages people to have more fun on their travels through the ultimate travel cliché – the selfie, because you can!



About Author

Clare Victoria...British born and a Yorkshire girl through and through, Clare left the familiarity of home many moons ago. Having lived, worked and experienced the highs and lows of being a foreigner in both France and Singapore, Clare has grown into a truly international lady. Her passion is writing about anything that will interest, enlighten and offer inspiration to her readers.

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