THREE NEW LUXURY SUPER BRANDS ALONG WITH STORE EXPANSIONS AS PART OF ION ORCHARD RENOVATIONS
ION Orchard, home to a global collection of flagship and concept stores, will add new iconic names to its fashion and luxury portfolio as part of the second phase of its revamp. ION Orchard will be welcoming Tiffany & Co., Van Cleef & Arpels and new-to-market brand Moncler.
For their new stores in ION Orchard, Tiffany & Co. will introduce a dash of its signature Tiffany blue to its first Singapore store with duplex street frontage on Orchard Road, while Van Cleef & Arpels will feature a bridal bar in its largest boutique in the city. French-Italian apparel and lifestyle brand Moncler will launch its highly anticipated first standalone boutique in Southeast Asia in ION Orchard. Deep-seated in innovation, style and technology, Moncler has been a brand of choice for some of the world’s most demanding athletes and celebrities with its versatile and timeless products that combine tradition with a contemporary approach. The Moncler boutique at ION Orchard will offer the latest fall/winter, capsule, ski and designer collections – a dream come true for jet-setting fashionistas. Renovations will begin in June and are targeted for completion by the end of the year.
Hot on the heels of May’s announcement about the expansion of the Louis Vuitton and Saint Laurent stores in ION Orchard, top luxury brands Patek Philippe, Dior and Dolce & Gabbana will also be expanding their stores in the mall, to better offer shoppers exclusive bespoke shopping experiences and access to an even wider range of collections. Specifically, Patek Philippe will be housed in an expanded space of close to 3,000 square feet, making this the luxury watch brand’s largest flagship boutique in Southeast Asia and its second largest in Asia. Fans of Dior can look forward to a refreshed double-storey façade housing an extended VIP area featuring Dior’s ladies’ haute couture and fine jewellery collections. A dedicated in-store personal stylist will also be available to provide shoppers with fashion advice in its new space.
The changes will refresh the mall and pave the way for exciting new retail concepts and enhanced offerings. For example, Saint Laurent will be setting up pop-up stores in ION Orchard while its new store undergoes renovations. When completed, the new store will debut a fresh new look and concept, reflective of the brand’s realigned visual identity and relaying a modernist transposition of French Art Deco techniques with an emphasis on rich, noble materials and a monochromatic palette.
These improvements are in line with ION Orchard’s unstinting dedication to enhance the shopper experience and its status as a landmark in Singapore’s luxury retail landscape. Six years after opening, ION Orchard continues to present shoppers with innovative retail experiences and concepts that are paramount to its vision of staying attuned to the evolving demands of shoppers.
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