Fast & Furious Fever Hits DIVA

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Fast & Furious 2

WOMEN’S CHANNEL – DIVA – JOINS IN ON WORLDWIDE FAST & FURIOUS FEVER

After smashing billion-dollar box office records in cinemas worldwide, the Fast & Furious franchise’s winning streak has now dominated the small screen. Fueled by an extensive company-wide “Symphony” promotional approach, films from the Fast & Furious franchise were aired on NBCUniversal International’s flagship brand Universal Channel and leading women’s channel DIVA during the opening weeks of Fast & Furious 7.

This strategy has driven the two channels to record-breaking ratings in Singapore and Philippines, as well as historic ratings highs in Malaysia, where it garnered higher ratings than several of the competition’s high-profile flagship programming.

Malaysia
Fast & Furious (DIVA) – Friday 17th April, 2015, 9:50 pm
• Highest-rated telecast ever on DIVA with Women 20-44 and with Total People
• In 2015 to date, Fast & Furious is the highest-rated telecast out of 79 English Pay TV channels with Women 20-44

Singapore
Fast & Furious (DIVA) – Friday 17th April, 9:45 pm
• Highest-rated telecast of 2015 to date for DIVA amongst Total People

Fast Five (Universal Channel) – Sunday 5th April, 7:55 pm
• Highest-rated telecast of 2015 to date for Universal Channel amongst Total People
• Highest-rated telecast of the day out of 57 English Pay TV Channels amongst Adults 20-44

Philippines
Fast Five (Universal Channel) – Wednesday 1st April, 2015, 10:55 pm
• Highest-rated telecast of 2015 to date for Universal Channel amongst Total People
• During the timeslot, Universal Channel ranked 3rd out of 120 Pay TV channels with Total Viewers

 

Fast & Furious Fever DIVAs can cool their Fast & Furious fever this very weekend as DIVA will be showing Fast 5

Catch Fast 5 on DIVA (Starhub Ch. 513, Singtel TV Ch. 303) this Friday, 24 April at 9:45pm and Sunday, 26 April at 1:25pm

 

So which Fast and Furious is your favourite?  The Fast and The Furious, 2 Fast 2 Furious, The Fast and The Furious : Tokyo Drift, Fast and Furious, Fast 5, Fast & Furious 6 or Fast & Furious 7.

Missed any?  Catch up on Starhub VOD (Videos on Demand)

 

Fast & Furious fans may also be interested to find out that the FAST & FURIOUS 7 Cars are now on Display at Universal Studios Singapore.  What’s exciting is that fans can get up close and personal with cars from the Fast & Furious 7 film and can also take a selfie with a life size Vin Diesel (a Madame Tussauds Singapore figure).

At Universal Studios Singapore at Resorts World Sentosa now until 16th August 2015.

 

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About Author

Clare Victoria...British born and a Yorkshire girl through and through, Clare left the familiarity of home many moons ago. Having lived, worked and experienced the highs and lows of being a foreigner in both France and Singapore, Clare has grown into a truly international lady. Her passion is writing about anything that will interest, enlighten and offer inspiration to her readers.

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