DOWNY PARFUM COLLECTION COLLABORATES WITH LOVE, BONITO TO ACHIEVE OUTFITS SCENTED IN STYLE
We all know that choosing your outfit to fit the occasion is only the start, there’s the accessories, hair, makeup and fragrance too. When choosing our scent to spritz, we want it to match our clothing, mood and style and that’s why this collaboration with Love, Bonito seemed like the perfect fit for the new launch of the Downy Parfum Collection.
Fabric softener is no longer simply about keeping clothing fresh, soft and easier to iron. The woman of today can now enjoy varying sensorial experiences that will match both her mood and her style. The scent switcher technology in Downy Parfum Collection gives your chosen outfit scent with every move or touch, all day long.
Co-founder of Love, Bonito (leading online fashion retailer), Viola Tan told us (that) “Downy Parfum’s Scent Switcher Technology inspired us to create a collection that aims to embody the multi-dimensional scent-switching fragrances; that’s why we’ve curated day and night looks ladies can pair with their favourite Downy scent.”
What is Scent Switcher Technology?
Scent Switcher Technology is formulated with two types of Downy’s signature perfume microcapsules. These two microcapsules are deposited onto clothes during washing to keep clothes scented (even in storage). The scent switching experience is then activated through the rubbing, moving and wearing of the fabric, triggering a different explosion of luxurious and lasting scents each time.
Scent inspiring tales from Downy’s Expensive Nose
The Senior Perfumer of P&G, Mr Junji Hamano (otherwise known as ‘the expensive nose’) lead us into his memories as he explained his inspiration for just some of the Downy Parfum Collection scents “…a holiday in Ibiza…hot sunny days, warm evenings and tiptoes in the sand…”. So poetic and perfectly fitting to this beautifully scented Downy Parfum Collection.
Scent meets Style – Downy x Love, Bonito
Introducing the four fragrances in the Downy Parfum Collection and how they are expressed in style by Love, Bonito:-
Happiness – A refreshing fragrance that is both flirtatious and playful. Fruity citrus top notes including passion fruit, moving to a creamy floral mix of lotus, peony and jasmine, which then sit on a base of woody and powdery notes of sandalwood and musk. Love, Bonito presented this fragrance with the happy colour of yellow – Firstly a lacy, flirty, pretty dress as well as a casual vest top paired with shorts featuring a flower design.
Mystique – Midnight in Paris seems to sum up this scent featuring heady top notes of grapefruit, apricot and red fruits that then flourish into a dainty floral bouquet of French lily along with powdery vanilla. Base note of amber, musk and woody notes gives Mystique its aromatic and playful spices. Love, Bonito chose black in different textures here. A Long elegant gown as well a shorter one-shoulder little black dress.
Innocence – Fresh flowers and red fruit along with a precious musk gives this scent its romantic side of sophisticated femininity. Love, Bonito put together very feminine outfits – a beautiful peachy colour lace print sleeveless dress as well as a white and flower print skirt, paired up with a white one shoulder top.
Passion – A flawless concoction of apple blossom, fressia and vanilla goes along with hints of mulberry and cedarwood to deliver a sweet and vibrant scent. Of course, the colour of passion is red so Love, Bonito presented their sensual red lace textured top with a long flowing black skirt. The second outfit is a more orangey shade of red yet keeps the passion and sensual look in this gorgeous dress.
DETAILS: Downy Parfum Collection can be found at all leading supermarkets. Love, Bonito collections can be viewed and purchased online at lovebonito.com