POPULAR Card Celebrates 25th Anniversary


POPULAR Store Front


With POPULAR Card members reaching the 400,000 mark today and with the ever growing success of its card, POPULAR celebrates its 25th Membership Anniversary by launching its inaugural limited edition POPULAR Card. In addition to the current Members Card perks, this limited edition card comes with a welcome booklet comprising of exclusive promotional coupons from POPULAR and its partners starting May 2015.

In tandem with the launch of the inaugural limited edition POPULAR Card, and to show appreciation to all POPULAR Card members, POPULAR will be offering Card Members enhanced programmes from May to December 2015. The year-long celebration will feature “Member’s Exclusive” product offers, a closed door members’ sale at our flagship store at Bras Basah in June, an island-wide membership drive sale in July and many more.

Milestones of POPULAR Card

  • 1990- POPULAR Card was launched to offer better value and savings to customers
  • 2001- POPCLUB, a half yearly membership catalogue was launched and increased to a quarterly publication from 2005 due to popular demand. It is currently one of the most effective communication tools to keep POPULAR members up to date with the latest news and promotions.
  • 2004- Membership application went online where customers could sign up or renew their membership on-the-go. POPULAR Connections was created for participating merchants to offer exclusive perks to POPULAR members.
  • 2005- POPULAR Card launched its three-year Adult and Student Card.
  • 2006- Customer Service Counters were set up to provide one-stop membership services which ignited a rapid growth of membership.
  • 2009- Relaunch of POPULAR Card with new look and all-in-one concept to offer members enhanced privileges at POPULAR, HARRIS, UrbanWrite, {prologue} and CD-RAMA. 2010- Introduction of premiums to members who sign-up or renew their card.
  • 2011- Application of POPULAR Card was made available at over 900 AXS stations across Singapore.
  • 2015- POPULAR Card celebrates 25th anniversary in Singapore.


About Author

Clare Victoria...British born and a Yorkshire girl through and through, Clare left the familiarity of home many moons ago. Having lived, worked and experienced the highs and lows of being a foreigner in both France and Singapore, Clare has grown into a truly international lady. Her passion is writing about anything that will interest, enlighten and offer inspiration to her readers.

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