Feel Free with Sloggi’s New Zero Feel Collection


sloggi launches its ZERO Feel Spring Summer Collection in Singapore. It doesn’t dig into the skin and lets you move with ease.


If you are like us, you would have encountered one not so good bra before. One that bites into your back, leaves red marks, or even worse bruises.

That’s why when we were excited when we heard about sloggi’s ZERO Feel collection. Everything in the collection is made from a special 40-gauge Japanese fabric that is soft to the touch – so silky smooth that it literally falls off your hands.


There are also no seams, labels, hooks or eyes preventing any potential skin marks and irritations, and it is made to allow women to move without any worries as the band stays in place no matter how vigorously the wearer moves. We got to see this for ourselves as the demonstrator stretched and flexed the bra top with ease, after which the bra still popped back into shape.


The way the bra is designed, together with fabric, ensures that it’ll be a perfect fit on anybody. After trying it on ourselves, we barely felt that we had anything on, yet our breasts were well-supported, and everything stayed in place regardless of how much we moved. Its close fit and totally flat edge ensures no embarrassing visible bra/panty line. And the good news is that it is machine washable, saving you time and energy.


The brave ladies from Rock The Naked Truth.

Helping to spearhead this campaign is Rock The Naked Truth, a body image movements that aims to inspire people to feel confident in their own skin. Similar to how sloggi wants women to unfasten themselves and feel free in the ZERO Feel line, Rock the Naked Truth wants ladies to feel free in their own skin.


From left: Bra top (S$59.90); Bralette (S$64.90)

Seamless hipster briefs (S$24.90)

For Spring Summer 2018, the bras come in two designs: bra top (S$59.90) and bralette (S$64.90). The bralette that features thinner straps and a v-shaped neckline, while the bra top provides more coverage and comes with a round neckline. The matching briefs (S$24.90) come in a seamless hipster design.


The full range of sloggi ZERO Feel colours for Spring Summer 2018

It also comes in a dizzying array of colours, eight to be exact: black, peanut utter, grise, laguna, lilac, lovely orange, pink grapefruit jam and deep-sea blue.

Unfasten yourself and experience the freedom of movement with sloggi ZERO Free.

sloggi ZERO Free is available at all Triumph boutiques and selected departmental stores. Visit sloggi.com/zero-feel or facebook.com/sloggiSG for more information on the range. 

(Lingerie departments)
• BHG Bugis Junction
• Isetan Katong
• Isetan Scotts
• Metro Centrepoint
• Metro Paragon
• Metro Woodlands
• OG Albert
• OG People’s Park
• OG Orchard Point
• Robinsons JEM
• Robinsons Heeren
• Robinsons Raffles City
• Takashimaya Department Store

Triumph boutiques
313@somerset #02-14/15
AMK Hub #B1-03/04
Bedok Mall #01-36
Compass One #02-24


About Author

I live in Singapore and I am an advocate of living a healthy lifestyle through exercise; eating right; keeping a positive and youthful outlook of life; and, to live vicariously while you can. When I am not working, I am catching up on the latest news and entertainment gossip. I firmly believes that empowerment is possible for anyone, as long as they believe in themselves and the people around them.

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