TRESemmé Launches Expert Selection in Singapore


The highly anticipated TRESemmé Expert Selection collaborates with Artisan Hair

TRESemmé launches its new line – TRESemmé Expert Selection – in Singapore, bringing to the table Keratin Smooth and Platinum Strength. For ladies who struggle with frizzy, damaged, and unhealthy hair, you would definitely want to read on to find out more about TRESemmé’s new range of products.

TRESemmé, a Unilever brand, shouldn’t be an unfamiliar name. As the official sponsor for Asia’s Next Top Model for 4 cycles, is evident why TRESemmé has gained traction over the years. Tackling loopholes other haircare brands posit, this brand prides itself best for offering professional haircare solutions at the most affordable price range.

Yes, we believe we may have just found a solution for all troubled females out there. Quit moping about “bad hair days” because time and financial constraints do not provide you the liberty to run to the salon for a quick hair fix.

Inspired by salon Keratin treatments, TRESemmé Expert Selection offers a comprehensive “salon-like” solution for two types of hair conditions that pegged most Asian ladies.

KERATIN SMOOTHTresemme_Keratin_Smooth-Shampoo



For the ladies with coarse and frizzy hair type, control your frizz and unruly hair with Keratin Smooth. Bid goodbye to untamed hair with Keratin Smooth, as the lowered sulfate formulation guarantees light, baby-touch on scalps of all types. A quick wash will leave your hair frizz-free and manageable for up to 48 hours.

Retailing at all Guardian Health and Beauty stores. Available in Keratin Smooth Shampoo (650g – S$13.90; 340g – S$11.50), Keratin Smooth Conditioner (340g – $11.50), and Keratin Smooth Masque (180ml – S$12.60).

PLATINUM STRENGTHTresemme_Platinum_Strength_ShampooTresemme_Platinum_Strength_ConditionerTresemme_Platinum_Strength_Deep_Conditioning_Treatment_Masque

For the ladies with weak and damaged hair due to long-term exposure to styling and heating, Platinum Strength will repair up to two years of damage simply in five washes. As its name suggests, Platinum Strength strengthens the hair’s natural protective layer to avoid breakage and further damage.

Similar to Keratin Smooth, Platinum Strength promises less sulfate composition which provides a gentle care for all hair and skin types.

Retailing at all Guardian Health and Beauty stores. Available in Platinum Strength Shampoo (650g – S$13.90), Platinum Strength Conditioner (340g – $11.50) and Platinum Strength Masque (180ml – S$12.60).

What better way to experience salon-like hair treatment than at a salon?

Enhance your TRESemmé experience with Artisan Hair – TRESemmé’s first exclusive partner salon in Singapore. Located conveniently at Holland Village, Founder Jonathan Boon created the interior of the Artisan Hair studio with a sleek and contemporary layout. While soft-spoken and reserved, Jonathan channels his energy and focus to pampering and satisfying all of his clients’ needs with TRESemmé.


Founder of Artisan Hair, Jonathan Boon

Unlike most hair salons, prices at Artisan Hair do not increase during festive and seasonal periods. If you intend to get a stunning hair makeover in preparation for this upcoming Christmas, call 6469 2059 now to book an appointment.


Artisan Hair is located at Holland Village, 42A Lorong Mambong, Singapore 277696 | +65 6469 2059


About Author

I live in Singapore and I am an advocate of living a healthy lifestyle through exercise; eating right; keeping a positive and youthful outlook of life; and, to live vicariously while you can. When I am not working, I am catching up on the latest news and entertainment gossip. I firmly believes that empowerment is possible for anyone, as long as they believe in themselves and the people around them.

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